How to Choose a Suitable Translation Agency
With the current globalization trend, especially for businesses, language translation services have never been more important. Every company is looking to expand its business worldwide and this includes entering foreign countries with foreign languages and foreign cultures. For successful penetration of a foreign market, one needs to be able to approach the people in a language that they can understand as well as adjust the language used on the products to be understandable by the new market and incorporate a little of the foreign culture as well. Here are a few things that you should put in mind if you are looking for a translation company that will help your business penetrate foreign markets successfully.
What is the level of expertise of the translation agency personnel? Not only should the personnel be perfect linguists, but they should also be knowledgeable in your particular industry. To be able to do a better job at translating the content and getting through to the intended audience, the personnel should be able to understand the specific terms used within the industry. If you are a medical company, therefore, it is best to look for a translation company that has personnel who understand medical jargon.
It is also important that you ensure that the agency you are hiring actually uses human translators and not machine translators. Probably one of the very few cases where this is so, human translators offer more accuracy than machine translators. Humans can actually understand the content and the situation better than the machines will be able to hence will translate more accurately.
You should also go for translation services that incorporate creativity in their services. If the content is just merely translated directly, the meaning may be lost or may even be changed completely since language and culture vary from country to country; therefore, some creativity is required to ensure that the message remains the same across the different cultures and also that the translation is done in a way that the native people can identify with.
Finally, the translation agency you choose should have a variety of personnel from different nationalities such that they would be able to translate material for their different native lands. This ensures accuracy and also ensures that the translated material is appropriate for the intended audience since the translator understands the culture and language in question In an intimate way and will, therefore, translate accordingly in a way that is not intrusive or offensive on the people’s culture.
The translation agency you choose, therefore, will have a great impact on the success of your product or service in the new environment and it is crucial that you find the right translation service for the job.